Memphis Commercial Real Estate - Top Ten Tips For Selling Real Estate Fast(er)

#9 - Ideas

Buyers need ideas. That's why we do what we do.

How Can Ideas Help Me Sell Commercial Real Estate?
Sellers depend on us to find buyers (or tenants) for their properties. We accomplish this in several ways including the development of marketing materials like flyers, postcards, internet listings, etc. In printed and online media, too many times the we focus ONLY on the properties physical characteristics providing dimensions, descriptions and photos. Those things are fine and good and necessary but if that is all we do we are limiting the buyer's ability to see themselves in the property. If we stop with the physical characteristics we are not helping them visualize themselves in the property. They need help with "ideas".

Let's consider an example. Suppose we have a medical office building in Memphis that we would like to sell. Our marketing materials typically would include such things as address, square footage, number of exam rooms complete with photos and pricing. That would be the extent of the typical, boring commercial listing brochure. But we need this property to SIZZLE in the pan not die on the vine!

Help buyers visualize themselves in this facility by sharing ideas with them. Help them visualize owning this prime commercial showpiece! Put ideas into the marketing materials for the property. Here are some examples:

• "This is a turn-key medical office perfectly suited for a new medical group."
• "Free-standing medical office conveniently located near Baptist Hospital."
• "High visibility with signage visible from Hwy. 777."
• "Large lot perfect for expansion"
• "Ideal facility for a startup medical practice"
• "Multi-suite income potential"

Buyers need to visualize. That's why we do what we do.