"Starbucks Corp.'s recently announced goal of having 40,000 stores worldwide isn't just about spreading green awnings through middle America, the Middle East and other areas of the world not yet tempted by easy access to mocha Frappuccinos and pumpkin spice lattes.
The coffee chain's aggressive growth also hinges on what the company calls "infill" _ adding stores in cities where its mermaid logo is already commonplace. In some cases, that means putting a Starbucks within a block of an existing store, if not closer.
While Starbucks knows there's plenty to lure people into their stores, they also recognize that many people can't be bothered to walk very far _ or wait very long _ for an optional and pricey treat.
"Going to the other side of the street can be a barrier," said Launi Skinner, senior vice president in charge of Starbucks' store development.
As Starbucks adds a whopping six stores a day on average, the company says it continues to carefully consider everything from the direction of commuter traffic zipping by a potential drive-through site to how many people are pounding the pavement on a busy urban block."
2 comments:
Tennesse is not know for coffee...
Living Suburban Chicago, you would be hard pressed to drive 10 miles in any direction and NOT find a Starbucks...
Is it me or are the workers just waiting for a position a Walmart too open up??
If one Starbucks is within a block of another then their hotspot networks would overlap, right?
So if I was walking and needed to know where to go all I'd have to do was edge up to a nearby mermaid sign and log into mapquest on my laptop!
With that, GPS, and 1800free411, I'll never ever be lost!
But where then would be the fun of wandering....
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